Setting up ad campaigns is one of the best ways to get your message out there and build brand recognition. While Facebook and Instagram Ads exist, another way to tell the world about your company is through Google Ads Campaigns.
Formerly known as Google AdWords, this tool allows website owners to spend a dollar and gain two dollars by choosing the right campaign type, like search campaigns for text ads and video campaigns for YouTube video ads.
This article will discuss what you should remember before setting up your Google Ads Campaigns and enumerate the eight steps to do it properly.
What to Remember before Setting up a Google Ads Campaign
Before launching your Google Ads campaign, you must ensure your target audience searches for a product online and determine their likelihood of purchasing it. You should check the keyword’s affordability and do a competitor analysis.
8 Steps to Set Google Ads Campaigns
Once you’ve determined your target audience and the keywords you want to hit, you can create a Google Ads campaign tailored to your business’s needs. This section will walk you through the eight steps to do it:
1. Visit the Google Ads Website
Head to the website and select the “Start Now” option. Sign up and follow the instructions to create your account. Next, click the “Create your first campaign” button to launch your first Google Ad campaign.
2. Give Your Campaign a Name and Select Its Type
Next, you can decide which advertisement to use to reach your customers. Your options include Search, Video, Local, Display, Shopping, App, Discovery, and Smart will help you determine where your customers would find your ads. Then, select the campaign type and subtype before clicking continue to go to the settings page.
You should also set up the ad groups and create ads, following the guidelines to customize settings and fix any issues before publishing. Moreover, you should give your ad campaign a relevant name to your product or service.
3. Choose the Location for Ad Display
Using latitude-longitude coordinates, advertisers can choose a small or large area to target for their ad displays, such as an entire city, country, or a specific location. Educating yourself about the ideal customer’s site is crucial to targeting the right place.
4. Set a Daily Budget
Expert advertisers recommend that beginners must start with a small daily budget. It will let you learn how the platform works and test different strategies. As you progress, you can slowly adjust your budget. Track your campaigns’ performances so you can change the budget accordingly weekly.
You can choose between manual or automatic payments for your Google Ads account. You may also select monthly invoicing if you’re already a qualified business owner.
5. Add Keywords
When optimizing your content, you can add keywords to be more specific and attract more visitors.
6. Develop an Ad and Set Landing Pages
When creating a search ad, enter the final URL, write one to three headlines, compose a short description, add tracking parameters to the URL, click Done, Save, and Continue, and direct people to the landing page. Don’t forget to add your target keyword in the headlines!
7. Set Up Conversion Tracking
You can set your business’s conversion by using Google’s options like web form leads, e-commerce orders, calls from ads, the website, and imports from sales occurring offline.
8. Check the Review Page and Publish
Lastly, review your Ads Campaign and fix any listed issues. Once you resolve them, publish your ad and connect your account to Google Analytics to gain more insights into user interactions.
Google Ads Campaigns are an essential marketing tool for any successful modern business. Following these steps and regularly monitoring your progress can help boost brand visibility.
If you’re considering PPC advertising for your next marketing campaign, let us help. Visual Media is your one-stop shop for all of your digital marketing needs. Work with us today!